It Pays to...
Pay Attention to Women!

Did you know that:

Women are the Chief Purchasing Officers in almost every household, as well as in many small businesses and corporate buying functions. Their decisions account for 80% of all consumer purchases including everything from autos to healthcare:

• 91% of New Homes
• 66% PCS
• 92% vacations
• 80% Healthcare
• 65% New Cars
• 89% Bank Accounts
• 93% Food
• 93% OTC Pharmaceuticals

American women spend about $5 trillion annually...over half the U.S. GDP!

By 2010, women are projected to control 60% of the country’s wealth.

Advertise in the BAWJ

Women are today’s decision makers. We’re focused on them. Are you?

Enormous changes are occurring in women’s income, attitudes, priorities, and purchasing power. Intelligent marketing action is the key to business competitiveness. Women are no longer a niche market, they are the market!

Every business needs the women’s market ...

We know women and understand what it takes to reach them.  The Bay Area Women’s Journal unique format and multiple media options have been designed specifically for women!

To learn how we can help you create advertising  programs and marketing strategies that successfully reach today’s most important consumer market...women,

Call (415) 990-9015 or e-mail today!

Wondering if Advertising in The Bay Area Women’s Journal is Right for Your Business? Answer the following questions.
1)  Your target market includes women.	4)  Your business is not based on “walk-by traffic”.
2)  You sell products or services that help women improve their life.	5)  You want your advertising to keep working 24x7x365...just like the energizer bunny.
3)  You are looking for an advertising medium that is focused on women.	6)  You want a cost effective approach that lets you consistently advertise.
If you answered “Yes” to at least three of these questions, then the BAWJ can be an effective advertising and marketing partner to grow your business.  Call 415-847-8047 or e-mail TODAY to learn more!

Why the Bay Area Women’s Journal should be in Your Marketing Plan

1. Targeted Publication - If your target market includes women and you sell products and/or services that improve their lifestyle, this publication is the most direct advertising tool offered in our market. Our readers are specifically seeking information abut products and services that help them make informed decisions about the best resource for themselves and or their families.
2. Unique Advertising Approach – Our combination of editorial and traditional advertising provides a powerful format to deliver information the way women want to receive it. Writing educational articles has proven to be a great way to introduce yourself and start a conversation with the most influential market in today’s consumer society-women!
3. On-line Edition - Advertising that keeps going and going and going! Just like the energizer bunny, your ads will keep going and going! Our on-line version provides you with continuous exposure. We utilize state of the art search technology to drive traffic to our website, thus your ad is available 24x7x365!
4. Long Shelf Life - Your ad will be seen again and again because our high-quality publication becomes a valuable “go to’ resource for women. In fact, readers tell us they routinely put the daily paper in the recycle bin, but never let go of their Women's Journal. It's filed away for future reference!
5. Targeted Distribution – We target specific communities versus the entire region. FREE for the pick-up, copies of the BAWJ will be distributed in professional, legal and medical office buildings, government buildings (where allowed), libraries, spas, bookstores, fitness centers, restaurants, specialty stores, markets…well, you get the point.

Call 415-874-8047 or e-mail to discuss advertising strategies and packages.