It Pays to...
Pay Attention to Women!

Did you know that:

Women are the Chief Purchasing Officers in almost every household, as well as in many small businesses and corporate buying functions. Their decisions account for 80% of all consumer purchases including everything from autos to healthcare:

• 91% of New Homes
• 66% PCS
• 92% vacations
• 80% Healthcare
• 65% New Cars
• 89% Bank Accounts
• 93% Food
• 93% OTC Pharmaceuticals

American women spend about $5 trillion annually...over half the U.S. GDP!

By 2010, women are projected to control 60% of the country’s wealth.

Library

July/August, 200	September/October 2007	November/December 2007

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