Friday, 3rd September 2010

The Power of Attraction: Do You Wish Upon a Star?

Posted on 31. Aug, 2010 by SFWJ in Sales & Marketing

The Power of Attraction: Do You Wish Upon a Star?

The lyric, “When you wish upon a star, makes no difference who you are…”came from a Disney song. It is very applicable to today’s news and translates well to both entrepreneurs and job seekers.

How to Grow Your Small Business…with Words!

Posted on 26. Aug, 2010 by SFWJ in Sales & Marketing

How to Grow Your Small Business…with Words!

It all starts with a click!  Over 73% of ALL consumers prefer to find products and services using the internet v.s. having ads sent to them.  Click…will they find your business?

Grow Your Business: Harness The Exponential “Power of 10″

Posted on 23. Jul, 2010 by SFWJ in Sales & Marketing

Grow Your Business: Harness The Exponential “Power of 10″

First, let me explain the Power of 10 concept and it’s exponential impact on the growth of your business.

How to Write a Marketing Message using Compelling Sound Bites

Posted on 13. Jul, 2010 by SFWJ in Sales & Marketing

How to Write a Marketing Message using Compelling Sound Bites

A well-crafted marketing message should be made up of “sound bites” that emotionally connect and move people into action.

Grow Your Small Business with the Art of Giving and Receiving!

Posted on 25. Jun, 2010 by SFWJ in Sales & Marketing

Grow Your Small Business with the Art of Giving and Receiving!

Are you able to give and receive? Over the past couple of years, I changed my business development model of “going it alone” to that of collaboration. There was indeed a learning curve involved.

Secret Confessions of a Branding Expert: Branding Blunder #1…“The Coke Blunder”

Posted on 03. Jun, 2010 by SFWJ in Sales & Marketing

Secret Confessions of a Branding Expert: Branding Blunder #1…“The Coke Blunder”

Remember many years ago when Coca Cola (the most recognizable Brand in the whole world) decided to improve on a good thing? For some reason, they wanted to tamper with their success and change the Coke formula (of the #1 selling Cola in the world).

Are Your Marketing Messages Consistent?

Posted on 03. May, 2010 by SFWJ in Sales & Marketing

Are Your Marketing Messages Consistent?

So many wonderful lessons were learned recently upon hearing and observing professional speakers.  I make it my practice to observe those who have gone before me so that I may more quickly rise to where my vision takes me.

Overcome Sales Objections the Charismatic Way!

Posted on 06. Apr, 2010 by SFWJ in Sales & Marketing

Overcome Sales Objections the Charismatic Way!

Charismatic people know that in order to be successful, they must really listen to the objections that their prospects might have before hiring them or doing business with them.

Sales 101: To Stay in Business You have to Ask for the Sale!

Posted on 22. Mar, 2010 by SFWJ in Sales & Marketing

Sales 101: To Stay in Business You have to Ask for the Sale!

Frequently, entrepreneurs whisper to me that while they enjoy helping their clientele, they simply freeze up when the time comes to ask for the sale aka “the money”.

Charisma…The Secret Sauce for a More Powerful Personal Brand!

Posted on 09. Mar, 2010 by SFWJ in Sales & Marketing

Charisma…The Secret Sauce for a More Powerful Personal Brand!

We all know “it” when we see it…but what really is “charisma” and how can we get it and use it effectively? Are only a lucky few born with it, or can it actually be acquired?

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