Grow Your Business: Harness The Exponential “Power of 10″

Elinor Stutz

First, let me explain the Power of 10 concept and it’s exponential impact on the growth of your business. When you are a sole entrepreneur with a core business eg. healthcare practitioner, you have one audience. 

by Elinor Stutz, CEO Smooth Sale

By expanding your service offerings with one product and one service such as a book and supplements, you will  have 6 audiences.  Your audience has grown to include  patients, a readership, and those concerned about nutrition plus the wonderful phenomenon of overlapping audiences such as those who both read your book  and then request your core healthcare program or those who want nutritional supplements with your healthcare service.

Exponential Business Growth

Now imagine having a combination of 10 products and services. The audience potential with all the overlap grows to 3,628,800. This number was calculated by multiplying 10 x 9 x 8 x 7 x 6 x 5 x 4 x 3 x 2 x 1.

As an entrepreneur, it is very important to understand the Power of 10 in all forms of possibility. This is a powerful concept to implement for your business development and to strengthen relationships already in place.


Following are 3 of many Power of 10 possiblities:

1.  Establish a combination of 10+ products and services


2.  Collaborate with 10 or more like-minded and complementary service oriented business people


3.  Provide 10  testimonials and referrals without being asked 


Now let’s examine how to apply the Power of 10 to Twitter.

1.  Thank people who mention you and those who Re-Tweet your tweets

2.  Participate in Follow Fridays – return the favor to those who RT your messages and who mention you plus take the lead for those you admire

3.  Scan favorite quotes and RT those

4.  Be a helpful thought leader by offering wise advice

All of these activities will exponentially increase awareness of you and your business. Your number of prospects and clients will increase which in turn attracts far many more sales.

Make certain everyone on your team operates with the same rules and pays close attention to customer service while building relationships.
 By keeping a focused mindset on insuring that all the pieces are in place, you will soon attract far many more prospects and clients, and experience the Smooth Sale!

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Tags: Career, Inspiration, Leadership, marketing, motivation, Small Biz

Category: Sales & Marketing