How to Grow Your Small Business…with Words!
by Debbie Josendale
Presdient, 3-C Marketing
It all starts with a click! Over 73% of ALL consumers prefer to find products and services using the internet v.s. having ads sent to them. Click…will they find your business?
The internet has transformed your buyer’s behavior and attitudes. Today your customers and prospects have access to vast amounts of online information from a wide variety of sources. They can find plenty of information to make smart buying decisions, and they want to find that information on their terms.
Click…will they find your business?
Grow Your Small Business with Words
Today’s most effective marketing strategy begins with…words. Words used by your prospect when they are searching for what you offer. And words that you write to help that prospect solve their problem when they land on your page!
With a simple “click”, the internet has broken down the barriers that used to exist between big and little marketing budgets! You have a unique opportunity to position your company as a trusted source, by simply writing articles that are educational and helpful in nature, and then sharing them!
5 Ways that “Words” Will Grow Your Business
1. You position yourself or your company as the expert.
Writing educational articles highlights your knowledge and expertise.
2. You provide prospects with what they’re looking for when they’re looking for it.
The web is open for business 24x7x365! So while you’re asleep or busy on a phone call, your knowledge and expertise is always available at exactly the time that your prospect is searching!
3. Writing articles lets you tell stories about how you solved similar problems.
People love to read about other people’s/companies problems, and it provides the perfect platform to showcase your approach and solution. Stories resonate with people and help them to remember…YOU!
4. Hey…what happened to the sales process? You mean you’re ready to buy?
As you publish more and more articles, prospects develop a strong sense of who you are, how you do business and know if they want to buy from you. The traditional sales process is completely by-passed because you’ve already answered all their questions!
5. Add value to your follow-up process by sharing a link to one of your articles.
What better way to build relationships than by sharing one of your articles that you think will be of value to your prospect/client?
It’s akin to the “olden” days of clipping articles out of newspapers and magazines. You would attach a note and say “I thought you might find this of interest” and then pop the envelope into snail mail.
Except that today you’re using e-mail and the article is written by YOU!
Click…will your customers find you? The answer is YES when you take advantage of the cost effective platform provided by the internet to publish compelling and helpful…Words!
The move from traditional or “interruption” marketing to “information” marketing is a new way of thinking. It requires a shift from push to attract and that may require developing some new skills. This is the first in a series of articles on how to do just that!
Debbie Josendale, President of 3-C Marketing Group, is a Small Business Marketing Strategist with a specialty in the area of Education-based Marketing and Digital Media Technology. Debbie is a passionate advocate for small business owners to combine the publishing power of the web with education-based marketing to grow your business! Learn more in her bio below and read all of her articles in the Debbie Josendale SF BAWJ Author Library!
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Category: Sales & Marketing
About the Author (Author Profile)
Debbie Josendale, President of 3-C Marketing Group is a Small Business Marketing Strategist with a specialty in the area of Education-based Marketing and Digital Media Technology. Debbie believes that Content is Queen and is the key to every small business owner’s success! 3-C Marketing Group provides consulting and training on education based-content marketing strategies that increase your online buzz, turn strangers into friends and friends into clients!
She is also the Publisher of the San Francisco Bay Area Woman’s Journal. If you have a question about education-based marketing, please send her an e-mail or call (866) 703-8163 ext 701.
You can also learn how to publish your articles in the SF Bay Area Woman’s Journal here!
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