Personal Branding: Your State of Mind Makes a Difference!

Ellen Looyen Personal Branding: Your State of Mind Makes a Difference!

Ellen Looyen

Your state of mind is an important tool for success in both business and in life. When marketing your charismatic personal brand, it’s more important than ever to manage the way others experience your energetic presence!

by Ellen Looyen,
Personal Branding and Marketing Strategist

As we begin a New Year, it feels exciting and scary at the same time.  It’s very important to get off to a great start by learning more about managing your own thinking. Wayne Dyer, a great spiritual teacher of mine said,

“When you change the way you look at things…the things you look at change.”

In other words, our own thinking shapes the way we see and experience life; and our personal realities are actually molded by our state of mind.

Your State of Mind and Personal Brand are
One and the Same!

Your life circumstances are merely a reflection of your own thinking. Whether you want to admit it or not, your thinking influences every area of your life. The people and circumstances in your life are no accident…they are merely a reflection of your innermost thoughts.

And so too is your personal brand and the way others perceive you. Your state of mind and your personal brand are really one and the same.

People Feel Brands

People need to feel brands…and your inner thoughts will surely influence how others feel about you and how they experience your personal brand. It’s what makes you irresistible and trustworthy.

Remember…Confidence is the number one reason people buy or choose anything. So if you’re lacking a confident state of mind, your prospects will never buy into uncertainty…yours or theirs. What you think and feel is always a match to what actually manifests in you life.

Project a Total Belief in Your Own Value 

To enhance your own confidence and maximize your prospect’s confidence in you, you must project a total belief in your own value and abilities. You must be able to effectively articulate them in a succinct and compelling way. And your prospect must be able to feel your positive energy and your enthusiasm for helping them.

Use the start of this New Year to consider your state of mind and its impact on how people experience your brand.  Here are some of the questions I ask my clients when we begin our work together, that might help to spark your thinking:

1.  Do people feel comfortable around you?

2.  Can you confidently articulate your value?

3.  Are prospects willing to open up to you and share their challenges?

4.  Is your energy attractive and positive (or is it draining and negative)?

5.  Do you bring out the best in people (or are you more critical and judgmental)?

So have a great New Year…knowing that YOU are responsible for your own state of mind and begin thinking about and attracting the bounty you so deserve!


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Category: Sales & Marketing

About the Author (Author Profile)

Ellen Looyen, America’s Leader in Personal Branding since 1988 (title coined by The Conference Board in NYC), knows what it takes to personally brand oneself as a Leader. Always the pioneer, Ellen was one of the first women in Sales at IBM and later at Xerox (where she was a top sales producer and sales trainer).

From branding divisions of major corporations (Kaiser Permanente, Chevron and Wells Fargo), to launching countless startups, Ellen loves to inspire women become more influential Leaders. Ellen is the author of Branding with Charisma (a DIY Branding Kit and Online Home Study program) and is a Brand Commentator on KGO NewsTalk 810 (San Francisco’s #1 Radio station). She is also featured in the best-selling books: Get Clients Now and Guerrilla Marketing.

Learn more about “Brand New Leadership” training and Personal Branding at: www.ellen4branding.com
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Comments (9)

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  1. [...] is the original post: Personal Branding: Your State of Mind Makes a Difference! | San … Related Posts:Branding Texas: Performing Culture in the Lone Star State …Is Personal Branding [...]

  2. [...] This post was mentioned on Twitter by Debbie Josendale and SF Women's Journal, videoBIO_TO. videoBIO_TO said: Personal Branding: Your State of Mind Makes a Difference! http://ow.ly/VSDu [...]

  3. Social comments and analytics for this post…

    This post was mentioned on Twitter by SFWomensJournal: New article: Personal Branding-Your State of Mind Makes a Difference! http://ow.ly/VFut...

  4. Debra Disman says:

    This is a wonderful article, and one that I am looking at as a model for some of the articles I am writing for the BAWJ.
    Thank you Ellen, for sharing your insight and advice!

  5. [...] Usually that comfort comes from a deep self-knowledge and self-appreciation of who you really are…being aware of your strengths as well as vulnerabilities; and being astutely aware of the IMPACT you have on others…the first step to building a powerful personal brand! [...]

  6. [...] great at what they do…but they seldom attract clients to buy their services, because their energetic impact is off-putting or draining to others.  The most important aspect of a Charismatic Personal Brand [...]

  7. [...] Usually that comfort comes from a deep self-knowledge and self-appreciation of who you really are…being aware of your strengths as well as vulnerabilities; and being astutely aware of the IMPACT you have on others…the first step to building a powerful personal brand!  [...]

  8. [...] an emotional connection is the most critical element in successful personal branding, your prospects need to feel certain that what you’re telling them is [...]

  9. [...] and great at what they do…but they seldom attract clients to buy their services, because their energetic impact is off-putting or draining to others. The most important aspect of a Charismatic Personal Brand is [...]

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