Personal Branding: Your Value, Confidence and the Likeability Factor!
Ellen Looyen
One of the best examples I’ve heard of someone confidently expressing their value was from a story about the famous artist, Picasso.
by Ellen Looyen
Personal Branding and Marketing Strategist
A woman was seated next to Picasso at a restaurant and wanted him to just “scribble” something for her on a napkin…So she boldly approached his table, with her napkin in hand and said,
“If you would be kind enough to just scribble something on my napkin, I will gladly pay you whatever you think it is worth.”
Picasso did just that; and when he handed her back the napkin, he said, “that will be thirty thousand dollars.” She gasped and exclaimed, “but that only took you 3 seconds!”
To which Picasso replied, “no my dear, that took me thirty years!”
What is your value proposition…and how confidently do you articulate your gifts and talents?
How Do People Typically React or Respond to You?
Tony Robbins says that “the way you make people feel, influences their purchase decisions.” It’s no coincidence that we call people who we like and feel good about, “attractive.” Most “attractive” people are confident, positive, comfortable in their own skin, open, authentic and likeable.
According to Tim Saunders, author of “The Likeability Factor,” the Four Keys to Likeability are: Friendliness, Relevance, Empathy and Realness.
If you possess all four of these things, you’re much more likely to instantly connect with others and have them like you, trust you, open up to you and eventually do business with you.
Wherever you are in your career and in your life, don’t waste any more time not knowing the “Four Keys to Likeability.” Mark McCormack, super agent for celebrity athletes, says, “we don’t always judge people on their performance, instead, we judge performance based on how much we ‘like’ someone!”
“In a world where you can be anything…be yourself!” –Anon
There is something most attractive about people authentically being themselves…they seem very comfortable in their own skin…they feel more authentic…and thus, they put others at ease, too. They’re more likeable, trust-able and therefore more connectable. And typically, they’re also much more comfortable and effective in their communications with others.
Usually that comfort comes from a deep self-knowledge and self-appreciation of who you really are…being aware of your strengths as well as vulnerabilities; and being astutely aware of the IMPACT you have on others…the first step to building a powerful personal brand!
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Category: Sales & Marketing
About the Author (Author Profile)
Ellen Looyen, America’s Leader in Personal Branding since 1988 (title coined by The Conference Board in NYC), knows what it takes to personally brand oneself as a Leader. Always the pioneer, Ellen was one of the first women in Sales at IBM and later at Xerox (where she was a top sales producer and sales trainer).
From branding divisions of major corporations (Kaiser Permanente, Chevron and Wells Fargo), to launching countless startups, Ellen loves to inspire women become more influential Leaders. Ellen is the author of Branding with Charisma (a DIY Branding Kit and Online Home Study program) and is a Brand Commentator on KGO NewsTalk 810 (San Francisco’s #1 Radio station). She is also featured in the best-selling books: Get Clients Now and Guerrilla Marketing.
Learn more about “Brand New Leadership” training and Personal Branding at: www.ellen4branding.com
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