Leadership | San Francisco Womens Journal

Grow Your Business: Harness The Exponential “Power of 10″

Posted on 23. Jul, 2010 by SFWJ in Sales & Marketing

First, let me explain the Power of 10 concept and it’s exponential impact on the growth of your business.

How to Write a Marketing Message using Compelling Sound Bites

Posted on 13. Jul, 2010 by SFWJ in Sales & Marketing

A well-crafted marketing message should be made up of “sound bites” that emotionally connect and move people into action.

Grow Your Small Business with the Art of Giving and Receiving!

Posted on 25. Jun, 2010 by SFWJ in Sales & Marketing

Are you able to give and receive?
Over the past couple of years, I changed my business development model of “going it alone” to that of collaboration. There was indeed a learning curve involved.

Secret Confessions of a Branding Expert: Branding Blunder #1…“The Coke Blunder”

Posted on 03. Jun, 2010 by SFWJ in Sales & Marketing

Remember many years ago when Coca Cola (the most recognizable Brand in the whole world) decided to improve on a good thing? For some reason, they wanted to tamper with their success and change the Coke formula (of the #1 selling Cola in the world).

Highlights of the 2010 Professional Business Women of CA Conference

Posted on 17. May, 2010 by SFWJ in Publisher's Note

Connect-Discover-Shine! was the 2010 theme for the Professional Business Women of CA (PBWC) Conference held May 11 at the Moscone Center in San Francisco.

Ron Benza: Helping to End Violence against Women and Children

Posted on 06. May, 2010 by SFWJ in Bay Area Spotlight

He’s a former “MadMen” adman who now helps prevent mad men. Once Ron Benza was a hard-charging Madison Avenue advertising executive like the guys in the popular AMC series.

Sr. Women Corporate Leaders: Contributing on Purpose!

Posted on 05. May, 2010 by SFWJ in Leadership

Sometime around our late thirties we begin to feel that changes in our outlook on life are starting to take place. We begin to feel some shifts in our ways of approaching things, in the way we feel emotionally, physically, and spiritually.

Are Your Marketing Messages Consistent?

Posted on 03. May, 2010 by SFWJ in Sales & Marketing

So many wonderful lessons were learned recently upon hearing and observing professional speakers. I make it my practice to observe those who have gone before me so that I may more quickly rise to where my vision takes me.

The New Path to Job Security: Bringing Feminine Power to Work

Posted on 25. Mar, 2010 by SFWJ in Work/Life Balance

With layoffs, wage cuts and foreclosures topping the news, women are learning that they have a secret weapon against the vagaries of this difficult economy: their feminine side.