Small Biz | San Francisco Womens Journal

Grow Your Business: Harness The Exponential “Power of 10″

Posted on 23. Jul, 2010 by SFWJ in Sales & Marketing

First, let me explain the Power of 10 concept and it’s exponential impact on the growth of your business.

How to Write a Marketing Message using Compelling Sound Bites

Posted on 13. Jul, 2010 by SFWJ in Sales & Marketing

A well-crafted marketing message should be made up of “sound bites” that emotionally connect and move people into action.

Grow Your Small Business with the Art of Giving and Receiving!

Posted on 25. Jun, 2010 by SFWJ in Sales & Marketing

Are you able to give and receive?
Over the past couple of years, I changed my business development model of “going it alone” to that of collaboration. There was indeed a learning curve involved.

Secret Confessions of a Branding Expert: Branding Blunder #1…“The Coke Blunder”

Posted on 03. Jun, 2010 by SFWJ in Sales & Marketing

Remember many years ago when Coca Cola (the most recognizable Brand in the whole world) decided to improve on a good thing? For some reason, they wanted to tamper with their success and change the Coke formula (of the #1 selling Cola in the world).

Highlights of the 2010 Professional Business Women of CA Conference

Posted on 17. May, 2010 by SFWJ in Publisher's Note

Connect-Discover-Shine! was the 2010 theme for the Professional Business Women of CA (PBWC) Conference held May 11 at the Moscone Center in San Francisco.

Are Your Marketing Messages Consistent?

Posted on 03. May, 2010 by SFWJ in Sales & Marketing

So many wonderful lessons were learned recently upon hearing and observing professional speakers. I make it my practice to observe those who have gone before me so that I may more quickly rise to where my vision takes me.

Overcome Sales Objections the Charismatic Way!

Posted on 06. Apr, 2010 by SFWJ in Sales & Marketing

Charismatic people know that in order to be successful, they must really listen to the objections that their prospects might have before hiring them or doing business with them.

Sales 101: To Stay in Business You have to Ask for the Sale!

Posted on 22. Mar, 2010 by SFWJ in Sales & Marketing

Frequently, entrepreneurs whisper to me that while they enjoy helping their clientele, they simply freeze up when the time comes to ask for the sale aka “the money”.

Charisma…The Secret Sauce for a More Powerful Personal Brand!

Posted on 09. Mar, 2010 by SFWJ in Sales & Marketing

We all know “it” when we see it…but what really is “charisma” and how can we get it and use it effectively? Are only a lucky few born with it, or can it actually be acquired?

Increase Your Sales Success by Avoiding these Mistakes!

Posted on 23. Feb, 2010 by SFWJ in Sales & Marketing

Whether or not you work with big companies, it is wise to observe the errors of their ways. Your quickest path to success is to learn from their mistakes. This week alone, I learned three very good lessons that I want to share with you.