Women Leaders: Now is the Time to Advance Your Career!

Women Leaders: Economic Downturn or Opportunity?

by Dr. Barbara Mark, CEO Full Circle Institute

Dr. Barbara Mark

I think there’s much to be grateful for as a result of the economic downturn, despite the many challenges we have faced. The difficulties have opened the door to consider new options and to re-energize!

On a personal note, I’ve learned to trim expenses that I never imagined were possible. I’ve learned that there are pairs of shoes that do cost less than a new set of tires and I’ve developed a strong appreciation for BevMo’s 5 cent wine sale!

But what gets me more energized…is that the economic downturn has created an opportunity for Corporate America to stop and consider the positive impact on their bottom line when women are in leadership positions. And for this I am grateful!

We can also be grateful to organizations like Catalyst whose recent research shows that companies that have more women in the C-Suite and on the Board, enjoy greater profits by more than 30%! The research also shows that having women in top positions improves moral and increases the social performance of the company.

Now that is really something to get excited about in these difficult economic times!

There is a Clear Picture of the Business Case for Women’s Initiatives!

1. We’re seeing many more women than men graduating with MBA’s and more companies looking to train and retain their female talent. They want to have people ready and able to step up when the current top brass retires.

2. Woman, are also recognized as the economic decision makers in most households and hold significant economic sway in the market place. Any company that doesn’t know that they should be marketing to women has been living in a very dark, quiet place – like under a rock!

3. There are more women in the political lime light than ever before. Woman are commanding and getting a new level of respect and enjoying a powerful relevance in the public’s eye. We can clearly see those cracks in the marble ceiling!

So…Now What?

What does this mean for women interested in leadership in Corporate America?

It means that NOW is a really good time to show your stuff.

More companies want to retain their top female talent and they’re trying harder to create supportive initiatives for women. These include training, flexibility and an understanding that people – both men and women – have families that they care about and want to spend time with.

You Have to Do Your Part!

It is time to get clear on your aspirations. Learn what you need to learn to position yourself for the career trajectory you want.

Position yourself to offer what only women can offer – a woman’s view of risk tolerance, a different perspective on problem solving, and a collaborative approach to creating success.

Do the strategic thinking and planning with your family. Talk with your family so that no one is surprised by what you want, and what you need to do to be confident and ready as you step up!

Remind yourself that it’s an organic process. As you move through your life and career, there will be natural changes and more conversations to be had with more people.

But, you are in charge. Take advantage of this great time in the evolution of the business world and make you mark!

Barbara Mark, Ph.D. is the CEO and Founder of Full Circle Institute. FCI is a leadership development company for female executives. Dr. Mark is a thought leader in the area of Women in Leadership and Leadership for the Future. She has been working with women in business for nearly three decades and is committed to the advancement of women for the good of all. You can learn more by visiting Full Circle Institute.

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